Communicating During a Crisis

3 Valuable Resources

Leaders are being challenged to communicate effectively under these stressful, complex, ever-changing conditions.
For many, it’s their first time doing so during a company-wide, nation-wide crisis.

We thought readers of our 60-Second Read would find the following three resources helpful:

  • Communicating Through the Coronavirus Crisis.  From Harvard Business Review, a 5-step framework for your communication strategy.  (Note: HBR has a paywall, but your first 3 articles per month are free.)
  • Communicating with Employees During a Crisis.  From the Society for Human Resource Management (SHRM), a quick primer on what to do and not to do.  See the  Sidebar: 8 Tips for Communicating with Employees During a Crisis.
  • Communicating in a Crisis: Risk Communication Guidelines for Public Officials.  From the Substance Abuse and Mental Health Services Administration (SAMHSA), a comprehensive and detailed guide for how to communicate effectively during a crisis.  Contains numerous do’s, don’ts, and how-to’s.  Content is not specific to substance abuse or mental health.  If you don’t use it, at least keep this as a solid reference for future crises big and small.

Be well, and stay safe.

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